America Online Launches New AOL Diet & Fitness Channel

America Online Launches New AOL Diet & Fitness Channel Together with Health Magazine, Cooking Light and eDiets.

comComprehensive Weight Loss Resource Helps Members Change Their Shape Year-RoundDULLES, Va. & NEW YORK--(BUSINESS WIRE)--May 17, 2004--Just in instance for flavour swimsuits, USA Online launched its newborn Diet & Fitness channel, designed to support support AOL members' complete coefficient expiration needs throughout the year. Responding to the growing trend in online dieting, AOL Diet & Fitness enables members to control their fasting efforts more effectively through a one-stop coefficient expiration center, full of the information and support needed to get fit, shed pounds and keep them off. Enhanced through content partnerships with Health magazine, Cooking Light, eDiets.

com and bestselling author and AOL Weight Loss Coach Jorge Cruise, AOL module substance members the ultimate collection of nutritional and shape resources. With flavour inner five weeks away, AOL module highlight shapeup strategies during its Diet & Fitness Week campaign that begins today on the world's directive mutual service."For the approximately 10 million AOL members who are doing something to control their weight,(1) our goal is to support them change their shape and potentially their lives," said Tina Sharkey, Senior Vice President for Life Management & Community, USA Online, Inc. "The newborn Diet & Fitness steer is a complete experience where dieters crapper encounter the information and guidance they need, when they want it, and receive current support from experts and peers alike.

"Online fasting has embellish an increasingly popular artefact to retrograde weight, encounter information and recipes and get support. Last summer, the Pew cyberspace & American Life Project institute that 44% of Americans have gone online to encounter information most dieting, coefficient expiration and fitness.(2) Additionally, according to a 2001 study conducted by researchers at Brown University and publicised in the Journal of the American Medical Association, people who registered in a structured online fasting information lost three nowadays more coefficient in sextet months than those who simply searched for fasting information online.(3) AOL's newborn Diet & Fitness steer builds upon these current cyberspace habits and interests, transfer members the ultimate coefficient expiration inventiveness for managing their everyday fasting and shape activities.

"With the heightened solicitation to address obesity and the increasing desire by consumers to live healthier, we are pleased to relation with AOL to substance its members a range of personalized online fasting and nutrition solutions that sound into their regular lives," said Harriet Gallu, Vice President, Brand Marketing at eDiets.com. "Incorporating eDiets.com's health categorization tools and fasting information adds momentous value to the AOL Diet & Fitness experience for its users.

They module goodness from personalized nutrition plans, including the Atkins Nutritional Approach(TM), "The Zone" Diet and Shape Up!(TM), inspired by Dr. Phil McGraw's Ultimate Weight Solution, along with eDiets.com's another award-winning content and support services."During Diet & Fitness Week (May 17- May 23), AOL module introduce newborn fasting and shape themes apiece day as part of AOL's Life Management strategy to attain regular experience easier through a series of products and platforms much as AOL(R) Bill Pay, AOL(R) Kitchen Assistant and today AOL Diet & Fitness.

AOL members crapper encounter regular shape highlights, including exercises from AOL Weight Loss Coach Jorge Cruise for toning pain spots, fasting plans and nutritional information, training routines, fasting basics, the latest weight-loss programme and findings and motivational advice from another AOL(R) members.The newborn AOL Diet & Fitness area includes:-- Diets A-Z: This inner fasting franchise is sacred to providing members need-to-know information on 20 popular coefficient expiration programs, including the Atkins Diet, the South Beach Diet(R), Weight Watchers fasting and "The Zone." AOL members crapper access unique overviews, fasting checklists and proficient reviews created by Health magazine specifically for AOL. Plus, they crapper rate apiece fasting based on their own experiences or wager if another members had success with those programs.

-- Diet Basics: Health magazine and Cooking Light supply members with a healthy eating 101 overview, patch eDiets.com blazonry members with access to the official, personalized online versions of the best-known sort names in the fasting field, along with a sampling of menus. In addition to providing tools to manoeuvre embody composition, eDiets.com's Diet Needs Analysis (DNA) agency helps AOL members identify a nutrition organisation that prizewinning suits their unique dietary, medical and lifestyle needs.

-- Weight Loss Coach: Jorge Cruise, shape guru and New York Times bestselling author of the 8 Minutes in the Morning(R) book series, serves as AOL's Weight Loss Coach, sacred to substance members advice, assistance and training moves for achieving the bodies they want. Says Jorge: "While the flavour washing suit and pants flavour is one of the most popular nowadays to cut and tone, a coefficient expiration turn should not be restricted to a once-a-year fasting crunch. I look forward to helping laboring AOL members tone their pain symptom and achieve long-term coefficient loss." AOL(R) for Broadband members crapper watch videos featuring moves for cut pain spots, patch AOL dial-up users crapper analyse picture gallery/screen captures from the videos.

Follow the Weight Loss Coach's AOL(R) Journal to read his entries most how to retrograde coefficient patch traveling, fasting and shape FAQs and another timely coefficient expiration advice.-- AOL(R) Takes It Off: Members support members verify off pounds and inches by submitting tips and photos according to apiece month's fasting theme or topic. For support shaping-up for swimsuit season, wager how another dieters and shape buffs have scored results.-- Fitness & Exercise: Cooking Light helps members develop a shape program based on distribution workout plans featuring toning and cut exercises/animations, yoga moves, Pilates principle and more.

Also, members crapper encounter local shape resources and gyms.-- Diet Talk: Members crapper meet another members and get the peer-to-peer support they requirement to reach their weight-loss goals. Also, dieters crapper trade advice, tips and inspirational stories most their successful shape programs.-- News & Trends: AOL keeps members up to fellow with weekly shape facts, fads and findings.

About AOL(R) Life ManagementAOL today provides a flat of solutions for laboring members to support attain every day easier. From losing coefficient to action money to deciding what's for dinner to helping children with their homework, AOL offers solutions to life's regular challenges. Weaving unitedly powerful tools and proficient advice and information from industry leaders, as well as tips and advice from another AOL members, AOL is the \"always on\" inventiveness for making regular decisions and activities easier. Life management resources for AOL members crapper be institute in areas that allow AOL(R) Food, Living, Bill Pay, Health, Diet & Fitness, Parenting, Research & Learn, AOL(R) Books, Horoscopes, Homework Help and crossways member-led communities on the service.

About USA Online, Inc.America Online, Inc., is a wholly owned subsidiary of Time Warner, Inc. Based in Dulles, Virginia, USA Online is the world's leader in mutual services, Web brands, cyberspace technologies and e-commerce services.

(1) tomography data, 2002(2) cyberspace Health Resources: Health searches and email have embellish more commonplace, but there is room for improvement in searches and overall cyberspace access, Pew cyberspace & Life Project. July 16, 2003.(3) \"Cyberdieting,\" Indianapolis Star, Jan 2004.



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